Jean-Yves le Drian, French Minister for Europe and Foreign Affairs, Erik Linquier, Commissioner General for France at the Dubai World Expo and Chairman of Cofrex, and Justine Weulersse, Content and Programming Director and Exhibition Commissioner General, have unveiled on April 26th, 2021, the visitor experience and, in particular, the permanent and temporary exhibitions at the France Pavilion.
The ambition of the France Pavilion is to unleash its visitors' inspiration: to bring out ideas, desires, and emotions, to generate involvement, to embody innovations. An expression of the wish for progress, innovation and creation, the visitor experience revolves around light. This unifying theme has been present since the genesis of the project, both in the Pavilion architecture and in its exhibitions and event programming topics. The events programming will also be the opportunity to highlight French innovations, and to showcase our companies internationally.
" Putting scientific and technical innovation at the service of human progress: this is the ambition that France has wanted to embody since the Age of Enlightenment. Faced with the current pandemic crisis as well as the challenges of the ecological transition, new mobility and the digital revolution, this ambition today takes on a new meaning and a new urgency. This is why we wanted the France Pavilion at the Dubai World Expo to be an expression of the wish for this 21st century Enlightenment. "
The Pavilion's visitors’ journey is organized into several spaces which are, as it were, so many stages and proposals for reinventing our present and creating our future. Therefore, the France Pavilion has designed the visitor experience in two parts:
#1 Visitors' journey
The France Pavilion promenade will be a place for strolling about in a relaxed way and will host two artistic proposals: that of Sepand Danesh and that of lille3000.
The Entrance Hall will be a place of welcome and general introduction to the Pavilion. The Explorers will have a list of the natural, cultural and human resources of French regions on display.
The permanent exhibition is the heart of the Pavilion. Dedicated to the notion of Progress, it presents visitors with three staged spaces, each featuring a vision of progress. These visions echo the theme of the Pavilion ("Light, Enlightenment"), that of its geographical wing ("Mobility", with CNES, Renault, ENGIE x Île-de-France Region, Accor and FLYING WHALES) and the general Expo theme ("Connecting Minds, Creating the future", with the CNRS, the CRI and Art Explora).
Within the continuity of the permanent exhibition, visitors will be able to discover a temporary exhibition, renewed every month, each one dedicated to an artistic expertise: digital art (Histovery x L'Oréal on Notre-Dame), tableware (Chalhoub Group), kinetic art (Atelier Cruz-Diez), architecture (Société du Grand Paris x Dominique Perrault) and fashion (Jean Paul Gaultier).
Finally, art on display will give an identity to each of the Belvédère spaces of the France Pavilion throughout the whole duration of the Dubai World Expo.
" Our Pavilion will also enable highlighting the richness of our tourist, gastronomic and cultural assets, in particular thanks to varied event programming which, throughout the six months of the Exhibition, will offer the public an overview of our country’s heritage and top-level know-how. "
#2 Events programming
The France Pavilion has also designed its six-month presence around twelve themed fortnights, which are based on the 17 Sustainable Development Goals established by the UN.
The objective of these themed fortnights is to raise public awareness of the major causes and challenges of tomorrow and to highlight French initiatives in terms of biodiversity, climate, peace, space, consumption, etc.
" This World Exposition is a unique opportunity to exhibit our country as a pioneer in ecological ways of living. We will show, through effective example, that France is playing a leadership role at the global level to achieve the Sustainable Development Goals (SDG) and more generally, the ecological transition. "