L’Oréal presents “Notre-Dame de Paris, the Experience”, a virtual immersion in the history of the cathedral produced by French startup Histovery, until 1 November 2021.
Dive into Notre-Dame de Paris' history
As a donor for the rebuilding of the cathedral, L’Oréal is keen to share the exhibition in the France Pavilion to plunge visitors from all over the world into the history of Notre-Dame de Paris, part of a UNESCO World Heritage Site.
Using the HistoPad augmented reality technology developed by Histovery, which creates immersive, interactive reconstructions, you will be equipped with tablets to go back in time and see the cathedral being built in the Middle Ages. You will also be able to witness the coronation of Emperor Napoleon I, see the Viollet-le-Duc spire being erected and understand the work undertaken to safeguard the structure after the 2019 fire, prior to the start of reconstruction.
“Notre-Dame the Paris, the Experience”, a world premiere
“Notre-Dame de Paris, the Experience”, sponsored exclusively by L’Oréal, is an exceptional exhibition at France Pavilion until 1 November 2021. It prefigures the augmented exhibition “Notre-Dame de Paris” which will take place at the Collège des Bernardins in Paris in spring 2022. This larger exhibition will take visitors on a journey back through the cathedral’s 850-year history. It is expected to tour Europe, the Americas and Asia while the reconstruction continues.
This exhibition, presented as preview in Dubai, will prefigure the augmented exhibition "Notre-Dame de Paris" scheduled for Paris in 2022 that will be realised in collaboration with l’Établissement public chargé de la conservation et de la restauration de la cathédrale Notre-Dame de Paris (Public Institution responsible for the conservation and restoration of Notre-Dame de Paris).
" L’Oréal is proud to support this project dedicated to Notre-Dame and created by Histovery. The terrible fire that struck the cathedral shocked and saddened people all over the world. This exhibition will be an opportunity to tell the story of this World Heritage treasure through an innovative and engaging interpretive experience. "
" I would like to warmly thank L’Oréal for having made this immersive and innovative experience possible. Thanks to Histovery’s expertise, visitors will now be able to experience the cathedral’s restoration site from the inside and discover the expertise and skills of the different trades that have come together. "